This is a GrowthReady Replay, rewinding back to Fall 2020, when Steve Mellor sat down with Jesse Cole, founder of Fans First Entertainment and the owner of the Banana Ball Championship League, including the world-famous Savannah Bananas.

It’s a conversation about what real competitors do when the world gets smaller: they don’t complain about limitations… they lean into them.

Jesse shares the story behind building a baseball brand that sells out games, creates lifelong memories for fans, and turns entertainment into a serious competitive advantage, especially when pressure hits.

After a career-ending shoulder injury ended his playing dreams, Jesse pivoted into leadership and entrepreneurship, eventually helping build a fans first organization known for bold experimentation, unforgettable in-stadium moments, and a relentless commitment to creating joy.

▪️Competing when resources are tight and stakes are high
▪️Turning limitations into fuel (instead of excuses)
▪️Experimenting fast, learning faster, and staying accountable to a public vision
▪️Creating emotional connection as the real measure of success

Connect with Jesse / Savannah Bananas
Search Savannah Bananas on your favorite platform
Watch the short documentary: “The Banana Story”
Visit their website www.findyouryellowtux.com

-----
𝑪𝒐𝒏𝒏𝒆𝒄𝒕 𝒘𝒊𝒕𝒉 𝑺𝒕𝒆𝒗𝒆 𝑴𝒆𝒍𝒍𝒐𝒓
LinkedIn - https://www.linkedin.com/in/steve-mellor-cc/
Instagram - https://www.instagram.com/coachstevemellor

𝙱𝚘𝚘𝚔 𝚂𝚝𝚎𝚟𝚎 𝚝𝚘 𝚜𝚙𝚎𝚊𝚔 𝚊𝚝 𝚢𝚘𝚞𝚛 𝚗𝚎𝚡𝚝 𝚎𝚟𝚎𝚗𝚝 → www.stevemellorspeaks.com

Support the GrowthReady Podcast by leaving a 5-star rating → Apple Podcasts - https://podcasts.apple.com/us/podcast/growthready-podcast/id1406082163

𝑪𝒐𝒏𝒏𝒆𝒄𝒕 𝒘𝒊𝒕𝒉 𝑮𝒓𝒐𝒘𝒕𝒉𝑹𝒆𝒂𝒅𝒚
Join the community and keep your growth journey going:
LinkedIn - https://www.linkedin.com/company/wearegrowthready/
Instagram - https://www.instagram.com/growthreadypodcast/
Facebook - https://www.facebook.com/growthreadywithcoachstevemellor
Official Website - https://growthready.com/

#growthready #leadership #entrepreneurship #culture #innovation #fansfirst #businessgrowth