About the guest: Dr. Alexa D’Agostino is a “doctor of marketing” and founder/operator who’s built and scaled multiple businesses. She’s known for blending sharp performance marketing thinking with operational reality, systems, metrics, team structure, and the mindset required to scale without breaking. She also runs an invite-only mastermind built around proximity to high-level operators and coaches.

About the episode: Most leaders say they want growth, more revenue, more clients, more recognition but Dr. Alexa D’Agostino calls out the uncomfortable truth: many businesses aren’t growth ready… they’re chaos ready. In this conversation, Steve and Alexa unpack what “growth ready” really means when pressure hits: clean systems, clear roles, scalable offers, and metrics that matter.

Key topics:

• “Growth ready” vs. “chaos ready” (and why most businesses are the latter)
• Why scaling exposes problems instead of fixing them
• The non-negotiables: systems, lanes, people, and a scalable offer
• Metrics that matter (CPA, LTV) vs. vanity metrics (likes/followers)
• Delegation, automation, and building a machine that works without you
• Failure: not the fear of it, but the avoidance of what you already know must change
• Curiosity as interrogation: using fear as data
• Mindset as an operating system and why it must be upgraded
• The role of environment: outgrowing people, protecting energy, and choosing alignment
• Integrity under pressure: the gap between stated values and calendar reality

Links and resources mentioned

• Dr. Alexa D’Agostino: https://alexadagostino.com/
• Social handle mentioned: “Dr. Alexa D’Agostino” (on most platforms)

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