The Benefit of Choosing to DO TOUGH - Maria Parker

A competitor will always be comfortable taking on the more adverse challenges life throws at them, but it is those that have a willingness to run towards the toughest  moments that rise to the top.

Maria Parker joins us on this episode, and, while she wears many hats, Maria  is the  CEO of Cruzbike and an athlete herself as she pursues ultra-distance cycling events in her role as an advocate for brain cancer research. Most recently, Maria became an author thanks to her new book Do Tough.

At the heart of the book and the approach Maria has taken towards her career and life is a story of someone that relishes taking on the more difficult moments. Across all chapters of the book and her life, Maria has collected a wealth of insights on how to compete within a career, and she shares some of the following with us here: 

• Why it is important to embrace and know each part of your identity
• The need for strategy during moments of persistence 
• How the right support system can ensure you stay tough
• Why it is vital to see the good in the most adverse moments

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