Sardor Umrdinov
founder and CEO
Sardor is the founder and CEO of Home Alliance https://homealliance.com/ , a nationwide home services platform that provides on-demand repairs and maintenance for appliances, HVAC, plumbing, and electrical systems. Founded in 2003 after Umrdinov immigrated from Uzbekistan with just $800 in his pocket, the company has grown to serve over 500,000 customers across more than 30 U.S. cities, employing over 1,000 certified technicians, and operates with a subscription-based model offering priority service, same-day appointments, and free annual inspections. In 2025, Home Alliance launched a 24/7 Virtual Assistant service, providing real-time guidance for appliance repairs with a 95% success rate across more than 10,000 cases.
Sardor is a serial entrepreneur and systems thinker, having built multiple $100M+ companies without traditional venture funding. He’s the founder of A to Z Capital Advisors
https://atozcapitaladvisors.com/sardor-umrdinov/ , where he acquires and scales service-based businesses, and hosts Founder 2 Founder, sharing his insights on systems-driven entrepreneurship. His approach blends operational excellence, disciplined strategy, and human-centered leadership—helping teams and customers thrive while building enduring value. Sardor’s philosophy is simple: happy employees create happy customers, and systems-driven operations create lasting businesses.
Sardor would love to talk about:
- The immigrant entrepreneur who built a multi-state home services empire without VC funding.
- How Sardor’s proprietary approach to operations, hiring, and tech can scale any service business.
- Why training and empowering technicians is the hidden key to scaling service industries.
- Why Sardor bootstrapped for nearly a decade before opening the door to outside investment.
- A first-generation immigrant’s blueprint for building a vertically integrated business empire.
To better understand Sardor, you can check out his interview on The Johnny & Sergio Show https://www.youtube.com/watch?v=kMXmfvkCcRc&list=PL9gE9Wu1PatVPU6vRwY2YNUtNDYbEBobI&index=14 , where he shares his journey from immigrant entrepreneur to building a $100M+ home services empire and offers actionable advice for aspiring business owners.